Building trust and empowering consumers - Ntropy x Malaa

📣 Customer Showcase

Malaa is an open banking powered consumer app designed to help consumers make better financial decisions.

🔎  Malaa is the first app in Saudi Arabia to combines the insights from personal financial management with a robo-advisor solution designed to improve financial literacy. 

Our Merchant Enrichment product consolidates the different name variants of the same entities into a unique merchant, a common issue in Saudi Arabia.  This enabled Malaa to build a next level UX that shows users clear merchant names and logos that are recognizable in their PFM app. 

Having legible merchant names and logos builds user trust with Malaa that is necessary to drive adoption of their robo-advisor.

📈 Malaa utilizes our Categorization product as an input into their internal solution to consolidated merchant information and provide aggregate summaries and insights to users.

These insights help track where they have spent their money, a core part of helping educate users in financial literacy whilst also enabling creation of budgets to give control over finances.

⭐ Through a clean and clear user experience, Malaa empowers users to improve their financial literacy as a first step in making better financial decisions across savings, lending and investments.